Content related to the sectors: pork

2 June 2026

Promotions and price sensitivity steer Easter purchasing patterns in 2026

Easter 2026 showed that shoppers still want to celebrate but value played a bigger role in what they bought, we look at what impact this had on pork, lamb and beef and which protein was the standout performer.

2 June 2026

Red meat in foodservice: The trends shaping today’s menus

With household budgets remaining tight, the eating-out market has faced sustained pressure with consumers changing their habits. We reveal the influence this has had on menu trends and the impact on red meat.

1 June 2026

From weathering the storm to planning ahead: Turning climate challenge into on-farm action

To support businesses against changing weather patterns, we have developed Climate Resilience On-Farm Action Planners.

1 July 2026

AHDB at Groundswell 2026

Join us at Groundswell 2026 to find out how we can support farmers in building resilient, sustainable businesses using practical data-driven insight on farm.

27 May 2026

British pork campaign continues to make gains with consumers

February delivered another strong performance from our ‘This is British pork. But not as you know it’ campaign.

27 May 2026

Showcasing British pig farming to the public at Farm-Fest

We were proud to support the Junior Pig Club at The Great British Farm-Fest last weekend, helping bring British pig farming to life for visitors of all ages.

26 May 2026

In-home dishes review: Health, value and simplicity are the new drivers

Find out what factors are influencing lunch and evening meal choices within the home

27 May 2026

Q1 exports at four-year high while imports decline: Pork market update

Q1 exports totalled 87,100 tonnes increasing by 12% (9,200 tonnes) year-on-year.

26 May 2026

Statement from AHDB Chair Emily Norton on the Farm Assurance Review progress report

Statement from AHDB Chair Emily Norton on the Farm Assurance Review progress report.

26 May 2026

Flexitarian eating explained: It’s not all about going meat-free

Find out what are the key trends influencing meat consumption in 2026

21 May 2026

Fertiliser availability insights highlight pressure on supply for key products

Since the conflict in the Middle East began at the beginning of March there have been impacts to both prices and availability of nitrogen fertiliser products.

20 May 2026

Consumer trends in Canada cook up more opportunities for British red meat

New consumer trends could help drive growth of British red meat exports to Canada, according to AHDB.