Help us tell farming's story

Hearing directly from farmers helps to provide reassurance to consumers about Britain’s world-class production standards.

While farmers have already been helping to tell the positive story about British farming on social media, we would love to feature more of you.

Our Let’s Eat Balanced campaign shines a spotlight on the positive food choices that consumers can make, protecting long-term attitudes towards British red meat and dairy as part of a healthy and environmentally friendlier diet.

Our Love Pork campaign highlights the taste, versatility and good value of British pork, and through our Meet the Farmer series, we help consumers understand more about the care and consideration that goes into British farming and where their food comes from.

How to get involved

Apply to feature in our marketing activity and showcase the care and attention you take when running your farm and raising livestock.

Some examples of farmers who've let us share their stories include:

• Amy Eggleston, dairy farmer
• Milly Fyfe, beef, sheep and pig farmer
• Rob McGregor, pig farmer

There are several ways to be featured in our campaigns, including:

• Working with us to create content that shares your farm’s story (we’ll need to visit your farm and you’ll need to be comfortable with us filming you)
• Filming videos yourself that we can then edit
• Sharing photographs of yourself on farm to be featured in activity such as our Meet the Farmer and Future of Farming series

If you’d like to get involved, or just find out more about what you’d need to do, email letseatbalanced@ahdb.org.uk (beef, dairy and sheep farmers) or lovepork@ahdb.org.uk (pig farmers).

What’s in it for you?

• Work with a great, professional team to produce quality content about your farm – we aim to make the process as seamless as possible, working around your busy schedule; all we need is your story and we will take it from there
• Raise the profile of your farm and the amazing work you do – a recent farmer story was seen by over half a million people on social media
• You’ll be playing a key part in our marketing campaigns to promote British red meat and dairy and protect the reputation of the industry

Support our marketing on social media

Please follow, like and share our posts on Facebook and Instagram to help spread the word.