Pork

8 October 2025

We are relaunching our standout pork marketing campaign ‘British pork. But not as you know it' on Wednesday 1 October.

8 October 2025

We have relaunched the Muck Free Truck campaign with a bold new slogan – Muck Off! – to strengthen biosecurity across the UK pig industry

24 September 2025

EU pork production saw an increase of 3% in the first six months of the year compared to 2024. Production rose to 10.91 Mt, an increase of 341,000 t.

23 September 2025

Find out how to make sure your pig movements comply with UK law.

26 September 2025

Broadening the portfolio of markets for British pig meat in Asia has come into sharp focus as part of a major mission to Vietnam.

2 October 2025

First launched in 2019, the Muck Free Truck campaign has been refreshed for 2025.

17 September 2025

A new AHDB review pinpoints how agri-environment schemes (AES) are affecting profitability, environmental outcomes and long-term farm stability across the UK’s cereals and oilseeds, beef and lamb, pork and dairy sectors.

19 September 2025

Explore three practical principles from the AgriLeader Forum that you can use to strengthen your leadership, teams and businesses.

14 October 2025

Market access watch is a blog series exploring how global trade shifts are reshaping access to key meat markets.

15 September 2025

Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.

30 September 2025

We are in the process of moving the UK Pig Industry Welfare Training to a new platform.

11 September 2025

British beef exporters have been gearing up to benefit from the Economic Prosperity Deal agreed with the USA.

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