Quality meat and dairy from Britain to feature at Anuga 2023

Wednesday, 13 September 2023

British red meat and dairy will take pride of place in front of a truly international audience at the leading global trade fair for the food industry.

Thirteen red meat exporters will join our stand at the Meat Hall at Anuga in Cologne from 7−11 October. Fourteen dairy exporters will also be on the British Dairy Pavilion, in a collaboration between UK Government and ourselves.

Anuga will give red meat and dairy exporters the chance to engage with international buyers, forge new trade relationships and expand the UK's presence in the global market. It will be the largest trade fair that we will attend since the launch earlier this year of its seven-point export strategy, ‘Beyond Borders’.

It also follows the introduction of the new UK Subsidy Control Act. This will enable us to feature ‘British’ and the ‘Union Flag’ more prominently in our promotional work, both domestically and internationally, giving heightened awareness and recognition to our national meat and dairy products.

Visitors will have the opportunity to taste quality red meat and dairy products that are naturally and sustainably produced by British farmers. Anuga 2023 is the most important event in the calendar this year for the global food industry, attracting an excess of 100,000 influential visitors from around the world, taking place every two years.

In addition to the exporters, four farming influencers have also been given the opportunity to attend the trade fair to gain valuable insights into the workings of global trade and promote British pork, beef, lamb and dairy. As an organisation, we are all about collaborative action to deliver export success for levy payers.

Jonathan Eckley, AHDB Head of International Trade Development, said:

“We are excited to showcase the Union Flag at Anuga 2023 and highlight the exceptional quality of British red meat and dairy products. Our participation reflects the commitment to deliver on the objectives to develop international markets for our producers, provide valuable market analysis and insights, and promote the reputation of our products to foreign buyers.

“We aim to lay the groundwork for every British producer to see how important exporting is in underpinning the future of their farmgate returns. Anuga presents a unique opportunity to further strengthen existing partnerships, establish new connections and bolster the reputation of British red meat and dairy in the global marketplace.”

Lucy Randolph, AHDB Senior Exports Manager, added:

“Anuga illustrates how the collaborative approach between industry, AHDB and Government can help our exporters seize the opportunities presented on the global stage.

“This collaborative approach will build on the Government’s commitment earlier this year to invest £2 million to boost its programme of global trade shows and missions, £1.6 million for the GREAT food and drink campaign and a new £1 million bespoke export support fund for the dairy sector.

“We welcome the Government’s commitment which will complement AHDB’s £8million annual investment in exports to facilitate trade and grow our reputation as a producer of quality, safe and wholesome food.”