How your levy is driving real impact for British dairy

Over the past 12 months, we have seen positive outcomes from our activities in the areas you asked us to focus on.

From reaching 47 million adults through our main consumer marketing campaign and engaging with 800,000 students through our Milk Every Moment activity to welcoming 40 global buyers to the UK and launching an environmental baselining project on 50 dairy farms – your levy money has had a big influence.

Our marketing campaigns have made a noticeable impact.

Let’s Eat Balanced has helped improve consumer perceptions, with more people now recognising dairy as a natural source of vitamin B12.

We’ve reached 47 million adults and generated 94 million social media impressions. Seven in ten viewers of our This & That TV ad said it provided them with new information, helping them feel more confident in their food choices.

Milk Every Moment, through our partnership with British Universities and Colleges Sport (BUCS), is promoting the benefits of milk to young students involved in sports.

So far, we've engaged 800,000 students, with over 5.2 million impressions and 3.9 million video views.

Education remains a key focus. Our school farm visits programme has now trained 42 farmer hosts to deliver impactful school visits, while our Food – a fact of life resources for teachers were downloaded over 2 million times last year, helping children understand food, farming and nutrition.

We delivered the UK Dairy Export Showcase, bringing 40 international buyers to visit British farms and processors and meet 60 British exporters.

With UK government support, we’ve expanded our reach with three new overseas agents in the USA, the Middle East and Asia – boosting our international presence and promoting British dairy to new markets.

To support the industry’s environmental credentials, our baselining pilot is under way with over 50 dairy farms.

We’re using technology to better understand farm-level emissions and carbon stocks and build a national data set for accurate and credible environmental reporting.

Alongside this, we’ve been recruiting dairy farms into three networks to trial practical solutions to reduce on-farm greenhouse gas emissions as part of the UK Dairy Carbon Network, a Defra-funded project.

We’ve also continued our leadership in genetics, delivering independent evaluations for over a million cows.

We hit a new record of 112,507 females genomically tested in 2024, up 19% year-on-year.

This vital work is fully funded through your levy.

Beyond that, we’ve supported farmers through market intelligence, on-farm tools and targeted campaigns like Confident Strides on cow mobility.

We took a delegation of farmers to the Netherlands to explore how Dutch dairy farmers have successfully adapted to stricter environmental regulations on phosphates and ammonia.

The findings were shared last month in two innovative livestreams direct from farm.

We’ll continue to focus on these priority areas, as well as collaborating with other organisations across the sector to ensure that your levy is playing a key role in building a sustainable, profitable future for British dairy farms.