AHDB to host conference on retail trends and consumer perceptions of farming

Farmers, processors, retailers, and industry stakeholders are invited to access key industry insight at our upcoming conference.

The meat and dairy-focused Retail and Consumer Insight Conference will be held on 16 October 2025.

Alongside our insight partners, we will showcase the changing consumer landscape, highlighting key trends that are impacting the wider supply chain in the agricultural sector to help the industry maximise future growth opportunities.

Steve Evans, AHDB’s Lead Consumer Insight Manager, said:

“Building on the success of last year’s conference, we’re excited to share even more research and insights at another face-to-face event this October.”

Ninety-seven per cent said last year's event improved their knowledge, and 81% said they would consider making changes to their business/work within a business as a result of what they heard.

One 2024 attendee said:

“Great thought-provoking content, and with a variety of stakeholders gathered to generate useful debate.”

This autumn, our Retail and Consumer Insight team will take an in-depth look at consumer trust in British farming and share the latest consumer perspectives on health and nutrition.

We will discuss fresh insight from our summer analysis around consumer views on sustainability, as well as a bespoke study into reinventing the milk aisle and a look at dairy trends in foodservice.

We will share our new primary research on the meat shopper journey, picking out key opportunities and challenges linked to changes in in-store meat shopping behaviours.

There will also be panel discussions, in addition to meat and dairy breakout sessions and opportunities for networking and delegate questions.

Steve added:

“Our sessions will delve into the reasons behind consumers’ perceptions, not only informing attendees on current consumer food trends, but more importantly, how this might affect future meat and dairy demand.”