Maternal Matters
The AHDB Maternal Matters campaign aims to highlight the connection between maternal performance and profitability in the suckler herd.
The campaign focuses on two key areas of maternal performance:
- age at first calving
- fertility
The two-year campaign will provide tools and information on replacement heifer breeding and development to optimise female lifetime fertility. We will follow normal heifer development practices, from selecting stock to breed replacements through to the management of first calvers.