The AHDB Maternal Matters campaign aims to highlight the connection between maternal performance and profitability in the suckler herd.
The campaign focuses on two key areas of maternal performance:
- age at first calving
The two-year campaign will provide tools and information on replacement heifer breeding and development to optimise female lifetime fertility. We will follow normal heifer development practices, from selecting stock to breed replacements through to the management of first calvers.
Creating and using a suckler breeding plan
The AHDB ‘Maternal Matters’ campaign aims to provide information and tools for helping suckler producers
Key performance indicators (KPIs) for maternal suckler traits
Key performance indicators (KPIs) are a useful way to monitor fertility within your suckler herd.