Search our website enhanced by Google.
Promotion
7 July 2022
The long-term aim of our consumer marketing campaigns is to stimulate demand for British pork and make it a regular purchase, changing the perception of pork in consumer’s minds and aligning it with what modern, busy households are looking for when making meal choices.
4 April 2022
Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.
30 March 2022
Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.
4 February 2025
Find out how our marketing activity adds value to the red meat and dairy sectors
24 March 2025
Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.
8 December 2021
Blog looking at the opportunities for UK products if a trade deal is struck with the Gulf Co-operation Council
30 June 2021
Dr Phil Hadley shares his thoughts on the recent announcement that the US is lifting tariffs on UK pork and dairy
19 May 2021
A new summertime campaign is set to launch this May, with Brits encouraged to elevate their barbecues with an array of inspiring recipes featuring a range of cuts.
.png?v=638182494280000000)
30 April 2021
High quality beef and pork from the UK will take centre stage in May with the first in a series of virtual events targeting the US foodservice market.
3 January 2025
See the results of our 2023 health-focused pork campaign