Sneak peek at the new pork TV advert
The long-anticipated £2.5million pork marketing campaign will launch on October 1.
As part of the strategy to rejuvenate the image of pork, AHDB marketing has a new Midweek Meal TV advert and campaign.
Since the introduction of the new strategy in 2015, these campaigns have driven around £34million of additional pork sales and perceptions of pork have positively shifted around suitability as a midweek meal.
See below a sneaky peek of the new TV advert, set to be seen by millions of people over the next six weeks.
The advert will be played across ITV, Channel 4, Sky and ITV Digital, in addition to on demand services.
It will be seen during family favourite shows such as Britain’s Got Talent the Champions Final, Gogglebox and, sticking with tradition, will be airing straight after Coronation Street on Wednesday evening.
Let us know what you think by tweeting us on @AHDB_Pork
The campaign will be supported by social media, in-store and online activity, in addition to changes to a new-look Love Pork website.