Retail sales show consumers’ increased love for lamb

Tuesday, 10 September 2019

Sales of fresh and frozen lamb have grown strongly in the last three months, we have revealed.

Kantar data for the 12 weeks to 11 August shows sales grew by 8.1 per cent in volume, compared to the same period last year.

This year’s gloomier summer has helped boost sales of roasting cuts, which were shunned by consumers during last year’s heatwave, and historically have helped the lamb category. Additionally, the volume of lamb purchased per buyer increased by five per cent year on year, with the average UK household buying 1.5kg of lamb in the last quarter.

Beef and Lamb Strategy Director Will Jackson, said: “The increased retail sales results will be welcome news to sheep producers.

“As temperatures are cooling, there’s potential that more British shoppers will turn to hearty lamb dishes to warm themselves into the autumn. And, although Love Lamb Week has drawn to a close, the September phase of our lamb marketing campaign will continue to support lamb sales in our country.”

For more information on lamb retail sales sign up to the Consumer Insight Newsletter and to find out more about the latest lamb marketing campaign visit our marketing page.