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Promotion
2 July 2025
AHDB has launched a new youth-focused British dairy campaign to coincide with the 2025 UEFA Women’s Euro football championships.
2 July 2025
As part of our 2025 education strategy, we are proud to continue supporting Ladies in Pigs (LIPs) – a dynamic group of women passionate about promoting British pork.
1 July 2025
AHDB’s Domestic and International Marketing Director shares his insights on our marketing activity and explains how we are helping to shift consumer perceptions of pork.
23 June 2025
AHDB’s new marketing campaign, ‘This is British pork. But not as you know it’, reinvigorated public perception of pork and reached audiences who might have overlooked it.
5 June 2025
Over the past year, Love Pork’s social media activities have played a pivotal role in engaging and informing consumers about the benefits of choosing British pork.
21 May 2025
Pigs Tomorrow brought together producers, processors, retailers and policymakers for discussion, insight and strategic direction.
29 April 2025
We're investing in education to spark lifelong curiosity about food, farming and the role British pork plays in a healthy and sustainable diet.
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30 April 2025
Through collaboration with the China-Britain Business Council, Holly Chen has played a pivotal role in promoting British agriculture and food exports to this significant market
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2 April 2025
Great British Beef Week (GBBW) returns on 23 April, celebrating the naturally delicious taste of British beef and the dedication of the farmers who produce it.
1 May 2025
AHDB's Milk Every Moment campaign takes centre stage at Loughborough University’s BUCS Big Wednesday.
5 March 2025
Find out how meat and dairy products performed against their counterparts in January 2025
4 March 2025
Graham Wilkinson reflects on his first 12 months as CEO at AHDB.