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Promotion
2 September 2024
Our nationwide consumer marketing campaign promoting a balanced diet that includes lean meat and dairy is set to return after its successful run in January.
19 August 2024
Sunday 1 September sees the start of Love Lamb Week, encouraging the nation to try lamb in different ways.
2 August 2024
1 September sees the start of Love Lamb Week, celebrating lamb’s naturally delicious flavour and versatility, encouraging the nation to try lamb in different ways.
8 July 2024
Research confirms that our pork marketing campaigns have successfully shifted consumer perceptions, presenting British pork as a healthy, versatile and affordable meal option
9 August 2024
Our Feed Your Family for Less with British Pork campaign inspires consumers to see British pork as an affordable, tasty and healthy meal choice.
2 September 2024
Our Let's Eat Balanced campaign highlights that British beef, lamb and dairy are natural sources of vitamin B12, which helps to reduce tiredness.
30 June 2024
Find out how AHDB uses social media channels to promote and support farming and levy payers.
19 July 2024
Great British Beef Week (GBBW) returns for its 14th year on Tuesday 23 April 2024 – St. George's Day.
15 March 2024
We have partnered with musician, TV personality, and Celebrity MasterChef finalist Danny Jones
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14 March 2024
Great British Beef Week returns for its 14th year on Tuesday 23 April 2024 – St. George's Day
28 February 2024
We have won the Marketing Campaign of the Year Award from the Trade Association Forum for our Eat Like a Lioness campaign.
16 April 2024
An event for chefs and anyone working in the foodservice sector.