4 April 2022

Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.

30 March 2022

Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.

30 March 2022

Find out how our marketing activity adds value to the red meat and dairy sectors

25 April 2022

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.

8 December 2021

Blog looking at the opportunities for UK products if a trade deal is struck with the Gulf Co-operation Council

30 June 2021

Dr Phil Hadley shares his thoughts on the recent announcement that the US is lifting tariffs on UK pork and dairy

19 May 2021

A new summertime campaign is set to launch this May, with Brits encouraged to elevate their barbecues with an array of inspiring recipes featuring a range of cuts.

24 June 2022

Fire up For Summer

30 April 2021

High quality beef and pork from the UK will take centre stage in May with the first in a series of virtual events targeting the US foodservice market.

6 October 2020

'One Pot' recipes to highlight pork ease and affordability

19 March 2021

Following the government-led Request for Views, we recognise the importance for change. These are our commitments to levy payers.

8 September 2020

Join representatives from DEFRA, the Department for Trade and Industry and Promar and explore the opportunities for dairy in exporting to the United Arab Emirates