Promotion

6 March 2019

Cinema advertising will be used for the first time in the £1.2 million consumer marketing campaign which runs nationwide for ten weeks from 11th March.

18 February 2019

Pork stunt shortlisted for award

25 January 2019

Veg Power campaign launches to encourage children to eat more vegetables

11 January 2019

A new watercress marketing campaign is set to increase awareness and inspire a new audience of consumers to include it in their diet.

10 December 2018

A high-profile new campaign aimed at inspiring people about the role of lean red meat in a healthy diet has been launched today by Great Britain’s three red meat organisations.

28 November 2018

During our latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period.

27 November 2018

In 2018 we sent more than 600 science kits to UK primary and secondary teachers,

19 February 2020

New joint project important step towards sustainability framework for British beef and lamb

22 November 2019

The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

22 November 2019

The purpose of this guide is to demonstrate how lean beef can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

22 November 2019

The purpose of this guide is to demonstrate how lean pork can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

18 September 2018

The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).

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