Promotion
4 April 2022
Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.
30 March 2022
Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.
30 March 2022
Find out how our marketing activity adds value to the red meat and dairy sectors
25 April 2022
Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.
8 December 2021
Blog looking at the opportunities for UK products if a trade deal is struck with the Gulf Co-operation Council
30 June 2021
Dr Phil Hadley shares his thoughts on the recent announcement that the US is lifting tariffs on UK pork and dairy
19 May 2021
A new summertime campaign is set to launch this May, with Brits encouraged to elevate their barbecues with an array of inspiring recipes featuring a range of cuts.
30 April 2021
High quality beef and pork from the UK will take centre stage in May with the first in a series of virtual events targeting the US foodservice market.
19 March 2021
Following the government-led Request for Views, we recognise the importance for change. These are our commitments to levy payers.
8 September 2020
Join representatives from DEFRA, the Department for Trade and Industry and Promar and explore the opportunities for dairy in exporting to the United Arab Emirates