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Promotion
6 October 2025
Milk Every Moment kicks off its second year of promoting milk as a healthy choice for sporting students.
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1 October 2025
Find out how our sponsorship of the BUCS Super Rugby Milk Championships has supported women’s teams across Great Britain.
8 October 2025
We are relaunching our standout pork marketing campaign ‘British pork. But not as you know it' on Wednesday 1 October.
15 September 2025
Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.
8 September 2025
Let’s Eat Balanced returns from 1–30 September, championing British beef, lamb, and dairy—and highlighting their role in a healthy, balanced diet to millions of consumers across the UK.
19 August 2025
Love Lamb Week will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production.
18 July 2025
Find out how we inspired a team of young chefs from top London hotels and restaurants on a farm-to-fork experience.
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9 July 2025
Glen Nimmo, Pork Sector Council Chair, shares his thoughts on our latest pork marketing activities.
2 July 2025
AHDB has launched a new youth-focused British dairy campaign to coincide with the 2025 UEFA Women’s Euro football championships.
2 July 2025
As part of our 2025 education strategy, we are proud to continue supporting Ladies in Pigs (LIPs) – a dynamic group of women passionate about promoting British pork.
1 July 2025
AHDB’s Domestic and International Marketing Director shares his insights on our marketing activity and explains how we are helping to shift consumer perceptions of pork.
23 June 2025
AHDB’s new marketing campaign, ‘This is British pork. But not as you know it’, reinvigorated public perception of pork and reached audiences who might have overlooked it.