Content related to the topic: promotion

12 November 2025

Milk Every Moment steps up student engagement

Our Milk Every Moment campaign is taking a fresh approach to its university engagement this year, with more student ambassadors and a wider presence at BUCS sporting events across the UK.

6 October 2025

Milk Every Moment builds on first-year success

Milk Every Moment kicks off its second year of promoting milk as a healthy choice for sporting students.

1 October 2025

How milk is helping power women’s rugby

Find out how our sponsorship of the BUCS Super Rugby Milk Championships has supported women’s teams across Great Britain.

8 October 2025

‘British pork. But not as you know it’ – AHDB’s winning campaign returns for the autumn

We are relaunching our standout pork marketing campaign ‘British pork. But not as you know it' on Wednesday 1 October.

15 September 2025

Successful pork marketing campaign returns with TikTok debut

Our pork marketing campaign is returning to screens in October, bringing back its bold and creative approach across multiple platforms.

8 September 2025

Bringing balance back to the table this September

Let’s Eat Balanced returns from 1–30 September, championing British beef, lamb, and dairy—and highlighting their role in a healthy, balanced diet to millions of consumers across the UK.

19 August 2025

Industry collaborates to see Love Lamb Week take centre stage in its 10th year

Love Lamb Week will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production.

18 July 2025

Top London chefs discover the true taste of British pork

Find out how we inspired a team of young chefs from top London hotels and restaurants on a farm-to-fork experience.

9 July 2025

Update from the Pork Sector Council Chair (July 2025)

Glen Nimmo, Pork Sector Council Chair, shares his thoughts on our latest pork marketing activities.

2 July 2025

Kicking off summer with MilkGoals

AHDB has launched a new youth-focused British dairy campaign to coincide with the 2025 UEFA Women’s Euro football championships.

2 July 2025

Ladies in Pigs educate through experience

As part of our 2025 education strategy, we are proud to continue supporting Ladies in Pigs (LIPs) – a dynamic group of women passionate about promoting British pork.

1 July 2025

British pork reimagined: Data-led marketing for a changing consumer

AHDB’s Domestic and International Marketing Director shares his insights on our marketing activity and explains how we are helping to shift consumer perceptions of pork.