19 April 2023

British roast beef will be reimagined when a trio of influencers share recipes during Great British Beef Week (23–30 April)

16 May 2023

Order Consumer campaign resources

28 June 2024

AHDB helps time-pressed and cash-strapped families enjoy nutritious mealtimes with our pork campaign

7 September 2022

Our consumer campaign We Eat Balanced returns this week to help protect long term consumer attitudes to British meat and dairy

16 August 2022

James Taylor joined the Beef & Lamb sector council two years ago

7 July 2022

The long-term aim of our consumer marketing campaigns is to stimulate demand for British pork and make it a regular purchase, changing the perception of pork in consumer’s minds and aligning it with what modern, busy households are looking for when making meal choices.

4 April 2022

Ninety-two per cent of consumers agreed the latest AHDB TV advert communicated that pork medallions were a healthy mealtime choice.

30 March 2022

Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.

30 March 2022

Find out how our marketing activity adds value to the red meat and dairy sectors

2 January 2024

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.

8 December 2021

Blog looking at the opportunities for UK products if a trade deal is struck with the Gulf Co-operation Council

30 June 2021

Dr Phil Hadley shares his thoughts on the recent announcement that the US is lifting tariffs on UK pork and dairy