Let's Eat Balanced teams up with McFly's Danny Jones

Friday, 15 March 2024

As part of our Let's Eat Balanced consumer marketing campaign, we have partnered with musician, TV personality and Celebrity MasterChef finalist Danny Jones.

We tasked Danny to create some of his favourite recipes using lean red meat and dairy, highlighting their true star power as part of a healthy, balanced diet and lifestyle. 

Each recipe showcases a specific nutritional benefit, such as iron in beef, calcium and protein in dairy, and vitamin B12 in lamb.

We launched the campaign on Monday 4 March, and we estimate that it will be seen on social media (Facebook and Instagrammore than 11 million times and achieve upwards of 1 million engagements. 

Our Let’s Eat Balanced campaign highlights that British red meat and dairy are natural sources of beneficial nutrients such as vitamin B12, which helps to reduce tiredness and fatigue.

It also showcases the commitment and dedication of British farmers to environmentally friendly practices and world-class food and farming standards.

Find out more about Let's Eat Balanced and our collaboration with Danny Jones