Pork crowned most popular meat at King’s Coronation

Monday, 12 June 2023

Pork products were the star of the coronation weekend. Uplifts in sales were seen across all pork categories, including sausages and burgers, during the celebratory period.

As our analysts predicted, meat snacking products performed well over the coronation.

According to the latest data from Kantar, sales of scotch eggs were up by 31% and sausage rolls saw a 22% uplift when compared with the average two-week period in the 48 w/e 30 April 2023. Pork pies and cooked sausages were also firm favourites, with volumes up 20% and 16% respectively as consumers opted for quick and tasty picnic products.

The dairy sector also received a boost, with fresh cream sales soaring by 80% as consumers indulged in delicious desserts and The Coronation Quiche, which featured cream as an ingredient.

Despite continued price pressures, grocery sales increased by 16% during the week of the coronation as consumers were keen to take advantage of the additional bank holiday.

Beef-based sliced cooked meats also saw an uplift, perhaps due to increased patriotism for quintessential British flavours such as roast beef and horseradish sandwiches.

Charlotte Forkes-Rees, AHDB Retail and Consumer Insight Analyst said:

“While the Coronation weekend didn’t provide the glorious weather hoped for at the anticipated street parties and outdoor celebrations, it certainly didn’t put a dampener on festivities.

“This latest data shows the importance of key events for food consumption habits. The nation loves to celebrate, so even ad hoc events such as the King’s Coronation provides an excellent opportunity to boost sales of both red meat and dairy.”

Download our Consumer Insights about the importance of seasonal celebrations and events for meat and dairy