Consumer insight

13 January 2026

In the fifth instalment of our rethinking retail series, AHDB has undertaken research exploring how to optimise butchers and supermarket meat counters to best increase purchase intent

30 June 2025

Latest dairy retail performance for the 52 weeks ending 14 June 2025

27 February 2026

Health-conscious consumers are spiking demand for natural, high protein dairy products, and cottage cheese sales are soaring as a result.

16 June 2025

Beef was the roasting joint of choice this Easter

13 January 2026

The key themes of this video are: In the UK, red meat is losing out to the cheaper proteins, Due to factors such as high cost and health concerns. Older demographics typically consume more beef and lamb, whereas younger consumers (aged up to 28) lean towards poultry (Kantar, 2024).

2 December 2025

Consumer tastes are shifting - which dairy products are thriving in the spotlight?

5 June 2025

Meat convenience meals have grown 1% in the last year despite a reduction in advertising spend and noise around ultra processed foods

10 September 2025

Influence of consumer attitudes to ultra-processed foods on retail sales

28 May 2025

What are flexitarians choosing to eat in 2025?

2 December 2025

Changing consumer trends over the last few years are reshaping the out-of-home market. We explore what's driving growth and decline across foodservice channels.

13 January 2026

An overview of AHDB's bespoke research into the needs of the international consumer, and how having a better understanding of how these consumers perceive British red meat can help with strategic opportunities for exporting British products.

3 April 2025

Cuisine based meals such as Italian and Asian dishes come out on top as consumers turn to health, cuisine based and convenience for their meal choices

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