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Environment and ethics
25 October 2024
Trust in farmers going from strength to strength
29 May 2024
Welfare is important to shoppers and overall, consumers have positive perceptions of British agriculture.
2 January 2024
Consumer positivity around British agriculture increased over the last year and trust in agriculture remains strong.
14 February 2023
Is Veganuary less relevant to consumers now? We take a look at the impact on the dairy alts market.
2 January 2024
Whilst cost is a growing factor in driving consumers to look at their dairy consumption, reputational factors such as health and animal welfare are much more influential.
2 January 2024
What drives consumer trust in agriculture in the midst of a cost-of-living crisis? Sign up to our Webinars to find out
2 January 2024
As the cost-of-living crisis deepens and a growing number of shoppers say they buy whatever pork is the best price, how could outdoor pork products fare?
17 January 2024
What are the opportunities for meat and dairy within flexitarian consumers?
1 February 2022
AHDB’s recent trust and transparency research conducted by Blue Marble in August 2021, found that the environment is important to 48% of consumers when choosing food.
27 January 2022
The latest results of our AHDB/Blue Marble study show that consumer perceptions of agriculture remain very positive with almost two thirds (63%) feeling very or somewhat positive towards British agriculture.
24 April 2024
In the UK, 70% of food waste post-farm gate came from households, the equivalent of over £14 billion worth of food, and 20 million tonnes of Green House Gas (GHG) emissions a year (WRAP, August 2021).
29 April 2024
Rachel Rose takes a look at just what Brits think about imported food products against the backdrop of trade negotiations with Australia and the US