Environment and ethics

27 May 2022

What are the opportunities for meat and dairy within flexitarian consumers?

1 February 2022

AHDB’s recent trust and transparency research conducted by Blue Marble in August 2021, found that the environment is important to 48% of consumers when choosing food.

27 January 2022

The latest results of our AHDB/Blue Marble study show that consumer perceptions of agriculture remain very positive with almost two thirds (63%) feeling very or somewhat positive towards British agriculture.

7 December 2021

In the UK, 70% of food waste post-farm gate came from households, the equivalent of over £14 billion worth of food, and 20 million tonnes of Green House Gas (GHG) emissions a year (WRAP, August 2021).

7 December 2021

Rachel Rose takes a look at just what Brits think about imported food products against the backdrop of trade negotiations with Australia and the US

7 December 2021

Animal welfare is claimed to be one of the most important factors for consumers when choosing meat products, after other considerations such as appearance and price.

18 October 2021

Health is a long-standing concern for consumers, and therefore is a topic AHDB monitors regularly.

7 December 2021

Consumer food choices can be influenced by a multitude of factors. Climate change and the environmental impact of food production is one area where there has been growing interest from consumers.

11 February 2022

Sustainable agriculture has become something of a buzzword in the media. Therefore, identifying consumer attitudes towards and understanding of grass-fed or pasture reared livestock is crucial, as a ‘grass-fed’ claim could become a point of difference to shout about.

7 December 2021

Regenerative agriculture encompasses farming practices that work to actively improve the environment. But what is the general awareness and understanding of the term? And will it become the buzz word of agriculture?

7 December 2021

Covid-19 has been a challenge all round. However, it has also given the supply chain an opportunity to demonstrate where they are supporting consumers and to build trust.

11 February 2021

Join the farming community, exhibitors and esteemed speakers for two weeks on online farming seminars and engagement at Dairy Tech 2021 - Week 2