Environment and ethics

8 June 2026

Join us at the Drumgoon Dairy roadshow this summer.

9 March 2026

Meat shopper journey: The purchase journey in summary

9 March 2026

Meat shopper journey: How do shoppers behave when purchasing meat and what influences them at fixture?

9 March 2026

The second stage of the meat shopper journey is the say-do gap. We look at the differences between the claimed drivers and what actually influences shoppers in-store.

24 October 2025

British consumers are more positive about UK agriculture in 2025

28 January 2026

Outdoor-bred pork is growing but still only has an 8.5% share of pork retail volumes, so it remains a small but important part of the market.

13 January 2026

The key themes of this video are: In the UK, red meat is losing out to the cheaper proteins, Due to factors such as high cost and health concerns. Older demographics typically consume more beef and lamb, whereas younger consumers (aged up to 28) lean towards poultry (Kantar, 2024).

13 January 2026

Key trends for menus in 2025 covering value for money, sustainability, healthier eating, experiences, global cuisines and quality & reputation

8 July 2024

Health is a long-standing concern for consumers, and therefore is a topic AHDB monitors regularly.

7 December 2021

Following on from 2019’s research into Trust and Transparency in the British food system, we look at how consumer attitudes have evolved over 2020 in the wake of coronavirus. We explore how important the environment is to consumers in the UK, and look at farming’s relative position on environmental issues.

17 November 2020

18 November 2020