Content related to the topic: environment-and-ethics

5 October 2026

Trust in British agriculture and consumer perceptions on the environment

Consumer positivity around British agriculture increased over the last year and trust in agriculture remains strong.

8 July 2024

Consumer Focus: Adapting to consumer health needs

Health is a long-standing concern for consumers, and therefore is a topic AHDB monitors regularly.

7 December 2021

Consumer Insights: Trust in farming and the environment 2020

Following on from 2019’s research into Trust and Transparency in the British food system, we look at how consumer attitudes have evolved over 2020 in the wake of coronavirus. We explore how important the environment is to consumers in the UK, and look at farming’s relative position on environmental issues.

20 July 2023

Environment FAQs for farming, growing and the industry

From climate change to biodiversity, our list of frequently asked questions (FAQs) cover a wide range of topics on the environment.

6 August 2024

Retail and consumer insight webinars

Catch up on the retail and consumer insight webinars

11 March 2025

Teeth clipping/grinding guide

Find out how to clip/grind piglets' teeth and when it is appropriate to do so

6 December 2021

Consumer Insights: Trust, Transparency and Traceability

We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.

10 May 2023

Love Lamb Week 2022: Results

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

19 August 2022

Enjoying lamb on a budget

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

15 October 2019

Consumer Insights: The meat shopper journey

What really drives consumers to buy particular products? We explore pre- and in-store influences across different meats, cuts and shopper missions; guiding retailer and producer strategies to improve category performance.

16 August 2019

Consumer Focus: The rise of plant-based food products and implications for meat and dairy

Report on the topic of the growth of vegans, flexitarians and plant-based food.

12 May 2022

Consumer Focus: Buying British

Within this report, we investigate whether the EU referendum is likely to deliver a boost for domestic growers and producers on the back of improved consumer sentiment towards buying British. We look at how shopper behaviour may be impacted going forward and look to see if there is any evidence of change so far.