Message from new Chair

I’m delighted to be involved with AHDB at this pivotal time for UK agriculture and horticulture.

This is the first time for generations that farming, growing and land management has faced so much immediate and potential change. New trade arrangements in the wake of Brexit, climate change and sustainability, competitive productivity and potential shortage of labour are all challenges to be set against the refocusing of Government policy towards agriculture and land management. If this was not enough, recent weeks have been defined by an epidemic that will dominate the coming months and may well significantly affect future policy towards food supply.

There has never been a time when the industry has had more need for an evidenced-focused organisation such as AHDB. The challenges are great, but the opportunities to refocus farming, growing and land management for a profitable future are real and considerable.

Nicholas Saphir

AHDB Chair