Kits help farmers sell direct to public

Tuesday, 5 May 2020

AHDB is offering beef and lamb box kits to farmers who want to sell their meat directly to consumers.

The online kits are suitable for farmers starting up a direct selling venture, as well as those already running their own scheme.

The resources have been revamped in light of the current economic challenges facing the industry as a result of COVID-19.

They include new guidance and a whole host of materials to help farmers make the most of the meat they sell.

Martin Eccles, trade marketing executive at AHDB, said: “We have found that consumers want to know about where their meat comes from – they want to know its story from farm to fork.

“During these difficult times, it’s more important than ever that we help producers to promote their meat and increase demand following the loss of many foodservice outlets. These kits are designed to give producers a real grounding in setting up a business selling to the public.”

Each downloadable beef and lamb box kit includes a cutting specification, yield guide, costing sheets, promotional materials and recipe cards.