Red meat retail performance - 13 July 2025

Beef retail performance

Over the past 12 weeks, average prices for total beef products increased +13.0% year-on-year, resulting in a volume decline of -7.4% (-9,498 tonnes) and a spend increase of +4.6% (Worldpanel by Numerator UK, 12 w/e 13 July 2025).

Primary beef volumes saw a -11.5% decrease this period. Mince and steak volumes are both in decline (-7.5% and -12.7%), driven by steep increases in average prices (+22.0% and +23.2%). A year-on-year volume decline of -30.0% was also seen for beef roasting joints, driven by a +11.6% increase in average spend. These declines result from a combination of loss of shoppers, a decrease in frequency of purchase and a decrease in volumes purchased per trip.

Total processed beef saw a -1.8% decline in volume purchased year-on-year, with sausages and burgers and grills driving this decline. In contrast, sliced cooked meats saw a 0.2% volume increase, driven by increases in frequency of purchase and volumes purchased per trip.

Total added-value products also saw volume decrease -11.9% this period. Marinades (-12.3%), sous vide (-10.9%) and ready-to-cook (-16.5%) beef products all saw declines.

See the full data and these insights visualised on our GB household beef purchases retail dashboard.

Lamb retail performance

Lamb retail products saw a -9.7% decrease in spend accompanied by a -14.0% decrease in volumes year-on-year (World panel by Numerator UK, 12 w/e 13 July 2025).

Total primary lamb cuts saw a -17.7% volume decrease in the 12-week period, driven by declines across the majority of cuts. Lamb roasting joint volumes declined -19.2% year-on-year, driven by a decrease in frequency of purchase.

Processed lamb volumes saw a 1.5% increase this period. Burgers and grills drove this performance and saw a 0.9% volume increase, driven by an increase in volumes purchased per trip and number of buyers, likely influenced by a shift to warmer weather.

Total added value lamb saw an -16.9% decrease in volumes year-on-year. Both marinades (-14.3%) and sous vide (-17.2%) saw volume declines primarily led by a decrease in shopper numbers.

See the full data and these insights visualised on our GB household lamb purchases retail dashboard. 

Pig meat retail performance

Pig meat products saw a 3.2% increase in spend this period, driven by a 1.4% increase (+3,020 tonnes) in volumes purchased and a 1.7% increase in average prices paid (Worldpanel by Numerator UK, 12 w/e 13 July 2025).

Primary pig meat saw volume increases of +2.6% this period, with increases seen for belly (7.3%), mince (+14.9%), ribs (+28.9%) and steak (+6.1%). Roasting joints continued to decline in volumes (-5.2%) driven by a loss of shoppers and a decrease in frequency of purchase.

Processed pig meat saw a slight decrease in volumes purchased over the last 12 weeks (-0.5%). Bacon rasher volumes declined -6.6% despite a -1.7% decrease in average price. In contrast, sausages (+2.0%), and sliced cooked meats (+1.5%) saw volume increases driven primarily by an increase in frequency of purchase.

Total added value products saw a 10.9% increase in volumes this period. Marinades saw a 19.8% increase in volumes purchased, due to increases in frequency of purchase and an increase in shopper numbers. Ready to cook saw a 7.5% increase, driven by increases in frequency of purchase and volumes purchased per trip, while sous vide (+2.9%) saw increases in volume purchased per shopping trip as well as an increase in shopper numbers. 

See the full data and these insights visualised on our GB household pork purchases retail dashboard.

Please note for data from 13^th July 2025 Worldpanel by Numerator UK have enhanced their grocery panel by taking the first steps towards an expanded panel via a mixed methodology sample. To ensure consistency in trended data, this enhancement has been applied to the last 5 years of data meaning past data may have changed slightly. Please contact the team if you have any questions.

Sign up to receive the latest information from AHDB.

While AHDB seeks to ensure that the information contained on this webpage is accurate at the time of publication, no warranty is given in respect of the information and data provided. You are responsible for how you use the information. To the maximum extent permitted by law, AHDB accepts no liability for loss, damage or injury howsoever caused or suffered (including that caused by negligence) directly or indirectly in relation to the information or data provided in this publication.

All intellectual property rights in the information and data on this webpage belong to or are licensed by AHDB. You are authorised to use such information for your internal business purposes only and you must not provide this information to any other third parties, including further publication of the information, or for commercial gain in any way whatsoever without the prior written permission of AHDB for each third party disclosure, publication or commercial arrangement. For more information, please see our Terms of Use and Privacy Notice or contact the Director of Corporate Affairs at info@ahdb.org.uk  © Agriculture and Horticulture Development Board. All rights reserved.