Talking Leaders: The rising role of social media within UK agriculture 

Remy Beaumont is the Founder and CEO of GEN Z TALENT and farmmarketing.co.uk.

After gaining considerable experience working on arable and dairy farms from the age of 13, Remy’s initial career plan was to become an agri-business consultant.

He studied at Plumpton College before graduating with a degree in Agriculture from the University of Reading.

The COVID-19 pandemic meant Remy’s final year at university had to be completed from home. During this period, he observed the huge growth of social media platforms, such as TikTok, and, living with an influencer at the time, Remy decided to set up his own social media business.

In 2021, Remy founded GEN Z TALENT, an agency specialising in influencer and social media marketing, initially to provide a part-time income while completing his final year of university.

The company grew quickly, and he has an extensive client list, including the likes of Starbucks, ASOS, Taco Bell and Hello Fresh.

Remy’s final year dissertation focused on farm diversification, and it was during this time that he began to see the potential for social media marketing within agriculture.

In 2022, Remy took his love of social media marketing and applied it to another passion – farming – and founded farmmarketing.co.uk. This is an agency that focuses on taking farm diversification to a new audience through digital and social media marketing.

Join our broadcast for a rare insight into how farming enterprises can use social media for business development.

Get in touch with Remy: hello@farmmarketing.co.uk 

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