Northumberland Monitor Farm Event: the data dilemma!

Past Event - booking closed

Wed, 23 February 2022

10:00 AM - 1:00 PM

Alnham Farm, Alnham, Alnwick, Northumberland

NE66 4TJ

Harry Sordy joined AHDB’s Farm Excellence programme last year as a Beef & Lamb Monitor Farm. With nearly 3000 ewes split across three flocks, 220 spring calving cows and business objectives that include targets in both technical and financial performance, the team at Alnham acknowledge how important it is to record and utilise the ‘optimum’ amount of animal performance data.

At the event we will look at how much data is too much and how we can utilise the data better. We will also discuss equipment that is available to use and whether it is effective in driving profitability and supporting key business decisions.

We will be joined by independent livestock advisor Matt Blyth (BLAS). Drawing on decades of on-farm experience using innovative technology and taking part in industry-led partnerships, Matt’s knowledge of EID and technology in the livestock sector is second to none.

This event will be facilitated by Emily Grant (Forrit) and Rhidian Jones (RJ Livestock Systems). The pair will also share their top tips on body condition scoring ewes pre-lambing and preparing store cattle turnout onto pasture. 

What we will cover:

  • How to capture animal performance data and how best to use it
  • What technology and software is available?
  • What the key benefits are of using EID technology
  • Why body condition scoring is important and how to best use the data
  • How to maximise cattle growth rates from pasture at turnout


There will be live demonstrations available to watch. This event is outdoors so, please wear appropriate footwear and warm clothing.

You can register for your free place by booking online, emailing or calling 01904 771218. Attendees must be over 16 years of age.


Hot food and refreshments will be served at 10am prompt but no lunch will be provided. This is subject to the Covid restrictions applicable at the time of the event



If you have any questions about this event, please contact us using the details below.


T 01904 771218