Consumer insight

27 January 2022

Rising costs will be crucial to farm business planning over the next six months as high rates of inflation impact the UK agricultural economy, according to the latest AHDB Agri-Market Outlook.

2 March 2022

As we start 2022 with fewer restrictions than before, how quickly will the foodservice market recover, and what opportunities are there to aid this?

2 January 2024

Once again, Christmas provided a positive lift for grocery sales, reaching £11.7 billion over the month of December according to Kantar.

11 January 2022

In this blog Sarah Baker talks about how and why retailers source agricultural products

1 February 2022

AHDB’s recent trust and transparency research conducted by Blue Marble in August 2021, found that the environment is important to 48% of consumers when choosing food.

3 February 2025

When choosing what to eat, 55% of consumers claim health is important. Yet only 28% of total food and drink servings are chosen for health reasons.

11 November 2024

Consumer reputational landscape

27 January 2022

The latest results of our AHDB/Blue Marble study show that consumer perceptions of agriculture remain very positive with almost two thirds (63%) feeling very or somewhat positive towards British agriculture.

3 December 2021

A staggering 81 per cent of attendees at AHDB’s recent Retail and Consumer Insight webinars say they will potentially make changes to their business as a result of what they heard.

1 December 2021

Processed red meat accounts for 39% of value sales and 96% of households bought a processed meat product in the last year.

16 December 2021

What is predictable for meat and dairy?

18 January 2022

During the first lockdown we saw a baking boom. With the return to a more normal way of life home baking and pre-packed flour sales have declined over the last year.

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