Content related to the topic: beef-lamb

12 October 2026

Consumer Insights: The importance of events for beef

How important are seasonal events for beef demand? We explore the opportunities

6 August 2024

Consumer Insights: The importance of events for red meat and dairy

How important are seasonal events for red meat and dairy demand? We explore the opportunities

17 October 2025

Farm standards review – Beef & Lamb

Independently reviewed reports that evidence the current position regarding farmgate production standards in England for Beef & Lamb

17 April 2024

Comparison report of international beef and lamb standards (Part 1)

This review delivers a clear comparison of the different standards and regulatory requirements faced within Australia and New Zealand – two key markets for the English beef and lamb sector.

28 October 2024

Comparison report of international beef and lamb standards (Part 3)

This review delivers a clear comparison of the different standards and regulatory requirements faced within North America

28 October 2024

Comparison report of international beef and lamb standards (Part 4)

This review delivers a clear comparison of the different standards and regulatory requirements faced within South America

5 October 2026

Long-term protein trends explored

Long term, red meat has lost share to white meat and convenience products.

1 March 2024

Reducing lameness in sheep

Lameness is a common heath and welfare issue that has a negative impact on ewe fertility, lamb growth rates and longevity. It can cause considerable pain and discomfort to the affected sheep, while incurring financial loss to your business.

12 February 2024

Hierarchy level 2 – Inform on provenance and assurance

After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.

10 May 2024

Hierarchy level 3 – Reassurance on environment and farming

Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.

12 February 2024

Hierarchy level 1 – Inspire with imagery and cooking details

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.

12 February 2024

Hierarchy level 2 – Inform on health

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.