Content related to the sectors: pork

9 March 2026

Meat shopper journey: In-store shopper behaviour

Meat shopper journey: How do shoppers behave when purchasing meat and what influences them at fixture?

9 March 2026

Meat shopper journey: Meat - the say-do gap

The second stage of the meat shopper journey is the say-do gap. We look at the differences between the claimed drivers and what actually influences shoppers in-store.

9 March 2026

Meat shopper journey: The planning process

The first stage of the meat shopper journey is pre-store. We look at how shoppers plan their meals, at what level and what influences their decisions.

5 March 2026

The Spring Statement and potential implications for agriculture

Chancellor Rachel Reeves’s 3 March Spring Statement, amid Middle East tensions, highlighted the OBR forecast and its impact on agriculture.

18 March 2026

Vietnam and South Korea market insights webinar

Unlock new insight into the future of UK pork exports across Asia’s fastest‑growing import markets.

5 March 2026

China pork market: production up, imports down

Pork production increased in 2025 driven by a rise in slaughtered pigs.

4 March 2026

Pork market update: Brazilian exports expand despite weaker Chinese demand

Brazil’s pork sector continues to expand, with export diversification and firm domestic demand supporting growth despite weaker import prospects from China.

5 March 2026

Middle East escalation and potential implications for nitrogen and farm costs

Looking at the potential impact of the crisis in the Middle East on input costs for farmers.

9 March 2026

Consumer insights: Meat shopper journey

Looking at what drives shoppers' decisions when buying red meat in-store

3 March 2026

AHDB Chair joins major trade mission as UK beef hits US shelves tariff-free for the first time

AHDB Chair Emily Norton has taken part in a major trade mission as UK food and farming has taken centre stage in the US.

26 February 2026

Agricultural price index: Farm input costs rise driven by fertiliser

After the volatility seen in 2022, prices have been more stable over the last few years.

25 February 2026

Pork market update: UK imports eased in 2025 despite external influences

Despite a widening UK–EU price differential in late 2025, import volumes did not increase.