Content related to the sectors: beef-lamb

29 April 2026

Bluetongue virus impact: Calving 2026

During this webinar we'll share the latest updates on the current bluetongue virus (BTV) situation and the impact on calving.

10 March 2026

What really drives meat purchases?

Results from market research reveal a clear gap between what shoppers say they do and how they actually behave in-store.

11 March 2026

Important update on AHDB’s deadweight sheep price reporting

Explaining the changes to our deadweight sheep price reporting as new legislation comes into effect.

9 March 2026

Red meat retail performance – 22 February 2026

Red meat retail performance for the week ending 22 February 2026.

9 March 2026

Meat shopper journey: The purchase journey in summary

9 March 2026

Meat shopper journey: In-store shopper behaviour

Meat shopper journey: How do shoppers behave when purchasing meat and what influences them at fixture?

9 March 2026

Meat shopper journey: Meat - the say-do gap

The second stage of the meat shopper journey is the say-do gap. We look at the differences between the claimed drivers and what actually influences shoppers in-store.

9 March 2026

Meat shopper journey: The planning process

The first stage of the meat shopper journey is pre-store. We look at how shoppers plan their meals, at what level and what influences their decisions.

5 March 2026

Halal demand across Europe

UK halal exports: where the opportunities lie in France, Germany and the Netherlands.

5 March 2026

The Spring Statement and potential implications for agriculture

Chancellor Rachel Reeves’s 3 March Spring Statement, amid Middle East tensions, highlighted the OBR forecast and its impact on agriculture.

4 March 2026

What’s the outlook for Australia and New Zealand’s beef and lamb sectors and what does this mean for the UK?

Expectations for production and trade for the year ahead in Australia and New Zealand and their implications for the UK market.

5 March 2026

Middle East escalation and potential implications for nitrogen and farm costs

Looking at the potential impact of the crisis in the Middle East on input costs for farmers.