Talking Leaders: breaking the mould – increasing diversity in UK agriculture

With Flavian Obiero, pig farmer and Young National Pig Association (YNPA) vice-chair.

Flavian grew up in the coastal town of Kilifi, Kenya, and it had never crossed his mind that pig farming, especially in the UK, would become such an important part of his life. But after an accidental weeks’ work experience the rest, as they say, is history!

Flavian now has twelve years of expertise in the pig industry and is based on a pig unit near Basingstoke. He is particularly interested in marketing and adding value to pork. He is also passionate about increasing diversity in British agriculture.

Knowing what it entails to break through in such a long-established industry, Flavian is passionate about increasing diversity in British agriculture and believes it is a win-win for everyone.

He believes building a brand to market and showcase the sector as progressive and professional is the only way to get the public on side and to extract value from the market. To achieve this, you need to be able to identify with your customer.

Join us to explore this topic in more detail and to hear about Flavian’s own experiences and challenges, as well why diversity in agriculture is so important.

Find our more about our AgriLeader activities.