Marketing best practice – tips of the trade

Past Event - booking closed

Thursday, 18 January 2024

5:30pm - 8:30pm

Darlington Farmers Auction Mart, Darlington, Darlington


Join us at Darlington Farmers Auction Mart for an evening of practical demonstrations and discussions focused on maximising the returns on your lambs. 

As the lamb supply chain begins on farm and ends on the plate of the consumer, the way for sheep producers to maximise returns from their lamb crop is to produce and sell what their buyers want and are willing to pay the most money for.

While weight is obviously important, sending animals of the right conformation and fat score is just as vital. Frequent, careful handling of the lambs is essential to ensure each animal has reached its full potential and target specifications.

What you'll learn

  • How to hit specification by selecting lambs of the right conformation, fat score and weight
  • What are the preferences of processors, retailers and consumers when it comes to lamb
  • Finished with a butchery demonstration from AHDB’s Trade Butchery Manager, Martin Eccles


  • 5.30pm Registration and refreshments
  • 6.00pm Meeting starts
  • 8.30pm Meeting ends

We’ll be joined by Steve Powdrill (AHDB Selection and Carcase Classification Specialist), Emily Symonds (AHDB North East Beef & Lamb Regional Manager), Becky Smith (AHDB Red Meat Trainee Analyst), Martin Eccles (AHDB Trade Butchery Manager) and Scott Ferrie (Senior Auctioneer and Market Director).

Don’t miss this interactive event with a supply chain focus.

We look forward to seeing you there.

Refreshments will be provided, but please register in advance by contacting Stephen Dodsworth on 01325 464529 or 07946 514154.



If you have any questions about this event, please contact us using the details below.

T 01325 464529