AHDB

31 March 2025

Video – International Consumer Insight

An overview of AHDB's bespoke research into the needs of the international consumer, and how having a better understanding of how these consumers perceive British red meat can help with strategic opportunities for exporting British products.

4 April 2022

What motivates consumers around the world to buy British pork?

Every year, the UK exports around £1.5 billion worth of red meat around the globe. Find out what motivates consumers around the world to buy British pork.

11 July 2022

UK consumer perception of New Zealand red meat imports

Are UK consumers likely to buy New Zealand produce in our supermarkets and restaurants?

3 September 2024

Trade: meat processing and sales

Tools, inspiration, innovation and news from AHDB's Trade team

24 May 2022

Understanding red meat buying behaviours in Southeast Asia

Consumer buying behaviour in Southeast Asia is influenced by three overarching factors: quality, food safety and price.

31 March 2018

International Consumer Buying Behaviour

In April 2018, as Brexit drew closer, AHDB produced a comprehensive market report to explore the opportunities new export markets presented for British food and farming products.

27 March 2024

Is there a market to export more UK red meat and dairy to Switzerland?

Switzerland is a net-importer of food and consumers value quality and sustainable red meat and dairy. With high prices and falling production, this may enable more UK products to be exported, specifically beef and dairy.

1 February 2023

Hitting the mark with consumers in North America

Consumer preferences alongside population growth are expected to drive demand for red meat and dairy in north America over the coming decade, presenting opportunities for exporters in the UK.

9 March 2022

Harnessing consumer buying behaviour for British exports

Exports are the engine which drives economic growth. Every year, the UK exports around £1.5 billion worth of red meat around the globe, with more than 550,000 tonnes of sheep meat, beef, and pig meat shipped in 2021.