Promotion

28 November 2018

During our latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period.

27 November 2018

In 2018 we sent more than 600 science kits to UK primary and secondary teachers,

19 February 2020

New joint project important step towards sustainability framework for British beef and lamb

19 July 2021

The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

19 July 2021

The purpose of this guide is to demonstrate how lean beef can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

19 July 2021

The purpose of this guide is to demonstrate how lean pork can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

18 September 2018

The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).

10 September 2018

More than 15 million sheep graze on England’s green and pleasant lands and as Love Lamb Week begins, data has revealed the areas and counties in which most flocks are based.

7 August 2018

Lamb producers must pull together to change tradition and put lamb back on plates all year round

26 June 2018

A £1 million advertising campaign aims to add £6 million to the thin cut steak market over the next three years by engaging new families and young couples

26 June 2018

Almost half a million more shoppers bought fresh pork during the two phases of AHDB Pork’s £3 million midweek meals campaign*.

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