Promotion

13 September 2024

The purpose of this guide is to demonstrate how lean lamb can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

13 August 2024

The purpose of this guide is to demonstrate how lean beef can be promoted to consumers accurately using scientifically substantiated nutrition and health claims expressed in consumer-friendly language.

29 August 2024

Pork nutrition and health claims: understanding the regulations

6 January 2025

The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).

13 February 2025

More than 15 million sheep graze on England’s green and pleasant lands and as Love Lamb Week begins, data has revealed the areas and counties in which most flocks are based.

16 March 2026

Learn how our exports, trade and consumer marketing teams ensure markets remain healthy for your products

×