Inspiring a nation to dine at home with British beef and lamb

Social media is a powerful tool that helps us connect with consumers through inspiring and engaging content.

Across our Simply Beef and Lamb Instagram, Facebook and Pinterest channels, we champion naturally delicious British beef and lamb year-round, building a thriving community of food lovers and inspiring them to treat themselves at home.

With 67,000 followers and counting, our content reaches and resonates with consumers all over the UK. From April 2024 to March 2025, our posts were shown in people’s social media feeds more than 26 million times and generated 2 million engagements e.g. shares, saves, comments and likes.

Content that resonates

We create content to inspire, educate and delight the senses.

Some of the posts you’ll find on our Simply Beef and Lamb social media channels include:

• Recipes – From everyday favourites to dishes with a real wow factor, our recipes celebrate the naturally delicious flavour and versatility of British beef and lamb
• Guidance – Helping consumers cook with confidence with information about different cuts, cooking tips, hacks and easy-to-follow guides
• Farmer stories – Shining a light on the people producing British beef and lamb
• Influencer collaborations – We partner with trusted food creators to develop mouth-watering meals that are easy to replicate at home
• Nutritional highlights showing how beef and lamb can be enjoyed as part of a healthy and balanced diet and lifestyle

Earlier this year, we launched our Air Fryer Game Changers miniseries to help consumers cook British beef and lamb cuts to perfection in the air fryer every time.

With air fryers becoming increasingly popular, the series features simple, mouth-watering recipes that consistently deliver tender, juicy beef and lamb with minimal effort.

Tapping into the growing demand for quick, easy meals, the series encourages consumers to incorporate beef and lamb into their air fryer routine, showcasing just how versatile and delicious these cuts can be.

The series achieved over 2.2 million impressions and generated 873,000 engagements, helping position British beef and lamb within a popular cooking trend.

Support Simply Beef and Lamb on social media

Follow, like and share Simply Beef and Lamb’s social media channels:

And if you try any of our recipes, make sure you share photos of them and tag Simply Beef and Lamb.