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Consumer insight
12 February 2024
After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.
10 May 2024
Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.
12 February 2024
Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.
12 February 2024
After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.
12 February 2024
To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.
23 April 2024
As the fourth instalment of our Reinventing Retail series, AHDB has undertaken research with the aim to understand how red meat packaging and labelling can be optimised.
6 February 2024
The trend for home baking has recovered during 2023 with a return to sweet home baking proving most popular.
30 January 2024
It was a Christmas cracker for meat sales, with spend on total meat, fish and poultry (MFP) growing by 11.6% year-on-year during the two-week run up to Christmas day.
31 January 2024
This year saw a record-breaking Christmas week for sales with £4.8bn spent on total grocery, and good cows' dairy performance with overall volumes up year-on-year.
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25 January 2024
Our Feed Your Family for Less with British Pork marketing campaign returns
31 January 2024
Red meat volumes grew across the board last Christmas compared to Christmas 2022, whilst turkey remains the UK's favourite roasting joint.
14 March 2024
Dairy demand grew in January, and whilst meat volumes fell compared to a year ago, both meat and dairy outperformed their animal-product counterparts.