Beef & Lamb

18 July 2019

Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year.

18 July 2019

You cannot manage what you do not measure!

10 May 2023

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

18 December 2024

Dr Emily MacDonagh (Andre) has transformed into a real-life iron woman.

19 August 2022

The campaign is back again this year, running 1 – 7 September and we’d love to have your support

3 September 2025

Former Lioness Anita Asante transforms into an ACTUAL lioness to encourage girls to eat like their sporting heroes as part of AHDB’s We Eat Balanced campaign.

15 November 2023

TV Doctor, Dr Ranj Singh, NHS doctor and TV celebrity, joined a morning milk round to deliver health advice to households as part of AHDB’s We Eat Balanced campaign.

15 July 2019

During the latest video from AHDB, Market Analyst Tom Forshaw talks about the impact African Swine Fever is having on beef and lamb markets around the world.

21 August 2019

AHDB is proud to present Talking Beef 2019 – a one day event looking at key areas of beef production.

26 June 2019

Join us this summer for three sheep events entitled ‘Talking Sheep 2019’ that are taking place across the country. The full-day events will form a series of technical sheep events in collaboration with industry partners looking at key areas of sheep production.

26 June 2019

Join us for a number of farm to fork events across the country this summer looking at beef and sheep selection.

19 June 2019

Matt breeds rams at Bently Suffolks, the pedigree Suffolk farm in the midlands. In this video he talks about why performance recording is integral to his business, and how it gives his customers confidence.

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