Love Lamb Week 2022: Results

Love Lamb Week (LLW) took place from 1 - 7 September 2022, shining a light on the sustainability of UK sheep production while also reminding consumers of the exceptional taste and quality that UK lamb brings to the dinner table.

This digital-led campaign was supported by AHDB, Hybu Cig Cymru (Meat Promotion Wales), Quality Meat Scotland (QMS) and LMC in Northern Ireland, as well as the National Sheep Association (NSA), NFU, NFU Scotland, the National Trust Tenant Farmer Association, the Ulster Farmers’ Union and Red Tractor.

Love Lamb Week Results

  • 45 pieces of coverage, including in Farmers Guardian, Farming UK, Farmer Weekly and many more
  • Over 60 broadcast mentions of Love Lamb Week, including ‘Saturday Kitchen – Best Bits’
  • Activity in 8 major retailersAldi, ASDA, Co-Op, Lidl, Morrisons, Sainsbury's, Tesco, Waitrose. This included on-pack stickers, online banners, and social activity
  • 78 million overall reach for #LoveLambWeek on Twitter
  • Above industry average social media engagement rates on the Love Lamb Week social accounts
  • E-newsletter sent to 53k Simply Beef & Lamb subscribers

New for 2022

Partnering with influencer Julius Roberts

Watch his Spiced Lamb Kebabs video, which had 187k views and over 7000 likes.

15 digital assets created for industry use

The suite of assets included 8 new substantiated environmental graphics shared on social media to highlight lamb's sustainability.

3 new carousels, 5 new image badges and 2 new Instagram reels for social media

Watch our Shredded Spiced Lamb and Speedy Lamb Naans recipe reels over on Simply Beef & Lamb's Instagram channel. 

2 new blog pages

Helping you understand how you can support Love Lamb Week in our 5 ways to support Love Lamb Week or hear from AHDB's Denise Spencer-Walker in this Enjoying lamb on a budget blog for consumers.

Online ordering is available for Love Lamb Week stock

This includes farm gate banners and stickers which sold out. It was great to see levy payers sending in their images of farm gate banners on their farms, like this one below.

Presence at industry events with new pull-up banners

The image below was taken at the NSA Sheep Event in July 2022.

Full-page adverts in the I Newspaper and Countryside magazine

Love Lamb Week Children's Activity Sheet

Click here to download a PDF version for your own use.

Take a look at our other AHDB marketing campaigns here.