Content related to the sectors: pork

23 September 2019

Global flavours inspire shoppers to ‘swipe’ for pork

Inspired by dishes from the Caribbean and Asia, shoppers will swipe for pork as the latest phase of our £2.5 million advertising campaign hits TV screens this October.

8 November 2019

Sneak peek at the new pork TV advert

The long-anticipated £2.5million pork marketing campaign will be launching on October 1

27 September 2019

How retailers can tempt online shoppers to buy red meat

Consumer Insights: The Online Meat Shopper Journey identifies key opportunities for red meat sector

18 December 2025

Stockperson Plus

A programme of problem-solving workshops designed to build on existing pig husbandry knowledge

6 December 2021

Consumer Insights: Trust, Transparency and Traceability

We explore how engaged consumers are with food production issues, which elements of the food system are most trusted, how demonstrating shared values can boost trust, where consumers get their information from and will look at potential barriers to trust in the future.

17 March 2026

Muck Free Truck

Help raise awareness of the importance of clean vehicles – spread the word, not the disease.

17 October 2019

Consumer views on plastic and the environment

Blue Planet 2 brought plastic pollution to the forefront of the British environment debate. New research by AHDB has shown plastic usage in packaging is a concern for 86% of consumers.

10 March 2026

Soil and forage testing companies

A list of companies that offer soil testing and/or forage analysis.

13 December 2023

How big is the retail market for outdoor pork?

12% of pig meat volumes sold have an outdoor claim, but are there more opportunities?

17 March 2025

Farm Excellence

Discover the Farm Excellence network, where farmers help each other make positive changes

11 July 2025

Biosecurity: Vehicles on pig farms

Essential guidance to prevent vehicles from bringing disease on to pig farms.

16 September 2019

Consumer Insights: The online meat shopper journey

Online is one of the fastest growing channels in grocery. However, red meat under-trades online and has specific barriers that prevent it from being bought more frequently. We look at the shopper journey for customers buying meat online and compare how it differs to shopping in store.