Content related to the sectors: beef-lamb

13 May 2026

Beyond Borders: implementing our ambition

Our action-focused plan will underpin our ambitions for businesses as we continually improve our service offerings

5 March 2026

Beyond Borders: meet the team

The Export team forms an integral part of the services AHDB provide, working to identify and increase access to new overseas markets and developing them for British exporters

9 June 2026

Trade and production: Malaysia

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Malaysia

22 June 2023

Beyond Borders: download the strategy

Download a copy of the Beyond borders strategy

5 October 2026

Understanding red meat buying behaviours in the Middle East

Middle East consumer analysis reveals that Quality, Halal Assurance and Taste are vital components for red meat buying decisions.

9 June 2023

Assessing attitudes towards the Landscape Recovery scheme

How are farmers feeling about the major changes occurring in domestic agricultural policy, and what are their attitudes towards the Landscape Recovery scheme? Why have some chosen to apply and participate in the scheme, and some not? Read our latest research with Harper Adams University to find out.

19 March 2025

Beyond Borders: working together for your export success

Our strategy includes plans to encourage more businesses to develop their export potential with the help of enhanced AHDB services

9 June 2026

Trade and production: Chile

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Chile

8 May 2026

Silage – why it is important to analyse

Understanding the grass quality will enable you to plan for silage fermentation and help you plan your grass and forage throughout the season

30 May 2023

Creating and managing a dairy beef enterprise into an integrated arable and sheep business

Do you want to understand more about integrating livestock in the arable rotation? This webinar will introduce the new venture of creating and managing a dairy beef enterprise and considers how it can be integrated with an existing arable and sheep enterprise. This is done through the use of herbal leys grown within a Countryside Stewardship Mid-Tier Agreement.

2 January 2024

Shoppers against meat and meat-free products being displayed together in store

60% of shoppers agreed meat-free products should be displayed in a different place to meat products.

2 January 2024

Meat packaging better liked by shoppers than meat-free

Shoppers are fond of meat packaging with 70% likeability on average across the three meat packs tested.