Content related to the sectors: beef-lamb

Implications for trade and producers

Lockdown has led to a surge in interest in consumers buying direct from suppliers, including food boxes and meal kits.

'I've enjoyed the professional criticism as well as the constructive criticism. It's been a really steep learning curve.'

'You'll get incredible support and this goes a long way to making a successful business.'

'You'll make some great friends from around the country who are open-minded and progressive as well.'

'Hosting open farm events felt daunting at the time but it has definitely been a huge benefit.'

'A fresh set of eyes on your farming business can only be a positive thing... go for it.'

'You'll get an awful lot of support and advice from the AHDB staff, consultants and the other farmers within the group'

Everything you need to know about our Farm Excellence programme and how to get involved.

'I'd really recommend it... you get out what you put in and for us, it's been great'

'Sharing knowledge between everyone is a great way to learn and improve'

We are eating more meals for health but health is losing share to enjoyment