Promoting lamb to the consumer: AHDB’s 2019 advertising campaign webinar
Join AHDB Beef and Lamb’s Senior Marketing Manager Gareth Renowden and Matt Southam, Head of Retail and Foodservice Engagement, for a webinar to discuss the upcoming consumer marketing campaign for lamb.
The new £1.4m marketing campaign for lamb is launching this summer to further support the sheep sector.
The campaign messaging will focus on lamb’s unique flavour and versatility. This is to help increase the volume of lamb sales and boost consumer attitudes towards the meat across a number of different target audiences.
The webinar will cover:
- Advertising channels that will be used
- How the campaign will be delivered
- How you can get involved
- Other programmes of work to promote red meat
The webinar will last approximately 30 minutes, with time for questions at the end.