Markets and marketing

Join us for the January meeting of the Saltburn Monitor Farm where we'll discuss markets and marketing

Hear from David Eudall, head of the AHDB Arable Market Intellgience team. David will discuss business planning and marketing strategies, how to appraise your attitude to risk and the key steps to take to understand when, and how, to act on market signals.

Also joining us will be Cecilia Pryce of Openfield Agriculture Ltd.

Please keep checking this site for further details, including a full programme,

Speakers

• David Eudall: Head of AHDB's Arable Market Intelligence team
• Cecilia Pryce, Analyst, Openfield Agriculture Ltd

About Saltburn Monitor Farm

John Aynsley runs a 1,302 ha mixed farm near Saltburn-by-the-Sea in the north-east of England. Covering 566 ha he grows a rotation of winter barley, oilseed rape, and wheat on light loam to heavy clay. Combinable crops are established using a min-till approach and all grain is dried and stored on farm. In addition to the arable enterprise John also manages 1,300 breeding ewes and 450 spring-calving suckler cows. The main challenge which John aims to address on the farm is soil management. John is already a member of the Darlington Benchmarking Group and has been benchmarking since it started. By participating in the Monitor Farm programme, he hopes to prepare his business to be profitable without direct payments.

About Monitor Farms

AHDB Monitor Farms bring together groups of like-minded farmers who wish to improve their businesses by sharing performance information and best practice around a nationwide network of host farms. AHDB organises and facilitates Monitor Farm meetings for farmers, who own and operate the scheme – by farmers, for farmers. Monitor Farms are part of the AHDB Farm Excellence Programme. Each Monitor Farm project runs for three years.