International pig club: Canada

Throughout the pandemic we were all forced to find new ways of working. One of the success stories from this was the possibilities that virtual discussion groups and webinars offered.

During one such meeting, not only was the concept of using technology reach a wider audience discussed, but also the opportunity it could offer to engage with and learn from pig producers around the world.

The next webinar in our series of international pig clubs takes us to Canada.

Who's speaking?

Our guest speaker for this webinar is Jim Long, President and CEO of Genesus Inc. 

Jim is a graduate of the University of Western Ontario in Canada. He is responsible for the direction of Genesus Inc., drives change and sets the strategy and vision for the company, overseeing the day-to-day business of running and managing the company.

Genesus Inc. is one the major swine genetic companies globally, with production in North America, Europe and Asia.

Genesus Inc. is known as the world’s largest independent producer of high health registered purebred swine, owning over 80% of all registered purebred breeding stock in Canada. To date, Genesus has shipped pigs to over 36 countries.

Jim writes a weekly commentary on the swine industry and is one of the most recognized names globally in the pork industry. 

Why should you join the webinar?

These webinars will enable us to connect you with and hear from producers and allied industries in different parts of the world, to learn about their production methods, genetics, marketing, public perceptions, health issues, government support and more.

We will delve beyond the generic information that is generally shared and get a real feel for the pig industry in each country we visit.

You’ll be able to ask questions during the webinar itself, or if you can’t attend on the night, please submit your questions in advance.

E: tony.bayles@ahdb.org.uk

The webinar will be recorded and shared after the event.