Brexit: fit for the future

Fit for the future (FFTF) is about looking at your business as a business, putting together a plan of where you want to go and making informed business decisions.

As part of FFTF, we’re developing tools like our Brexit Impact Calculator and our farm benchmarking software, Farmbench.  Alongside this, we also produce a range of tools and resources that can help you work through business planning issues.

We’re also broadening the scope of our skills programme and running regular on and offline workshops to approach the subject of farming and growing business in as many ways as possible.

Take a look below at our tools, resources and latest reports on the issues we see affecting the agriculture and horticulture industry

Brexit Scenarios: Quantitative Modelling For Post Brexit Scenarios - 11 October 2017 What can the UK learn from New Zealand's experience of agricultural reform? - 12 July 2017


Central to getting fit for the future is a deeper, more sophisticated understanding of your business.

Having a clear view of your operating costs and how you compare to similar farmers, enterprises and the industry as a whole can help identify areas in need of attention, or opportunities for growth. 

If you're interested in anonymously benchmarking your farm, try our free-to-use benchmarking tool: Farmbench

Skills programme

There is widespread recognition that the industry’s skills needs should be better assessed, understood and delivered and that employers should be encouraged to view labour as a key asset and investment not just a cost.

Transforming the industry’s approach to skills and securing a professional image will require concerted effort and collaboration over time - but we think it's a vital to part of creating a truly worldclass industry here at home. 

Consumer insight

Keeping the consumer front-of-mind can bring significant business benefits for farmers and growers.

Our consumer insight team work to provide the agriculture and horticulture industries in the know when it comes to the shifting trends and tastes of people at home and abroad. 

Read our latest consumer insight articles below, or visit the consumer insight section for all our features, reports and presentations. 

Latest Horizon reports

31 March 2018

As Brexit draws closer, we hear much about the opportunities new export markets present for British food and farming products.

2 January 2018

The UK undoubtedly has some of the most productive, dynamic and inspirational farming and growing businesses in the world.

15 November 2017

Brexit is by far the biggest threat to Scottish agriculture and we need to get ready to meet this unprecedented challenge.

11 October 2017

The UK food and drink industry is a global force representing the UK’s fourth largest exporting sector, with exports of agricultural commodities alone valued at £6.25 billion a year.

10 October 2017

AHDB’s analysis of the big Brexit themes aims to improve industry understanding of the issues, as well as flagging the opportunities and threats they create.

10 September 2017

The prospect of striking trade deals with countries around the world and becoming a ‘great trading nation’ was heralded as a significant prize from Brexit by the Vote Leave campaign.

15 August 2017

In this edition of Horizon we will look at different agricultural support models from specific countries around the world and evaluate their impact on the agricultural industry.

19 July 2017

The referendum decision on 23 June has raised a number of questions around the approach the UK Government(s) will take to areas of policy which were previously decided at EU level. One of these areas is trade.

Latest AHDB Brexit news