Agri Market Outlook: The long view

July 2021

In addition to trade policy, our domestic agricultural policy continues to take shape. We know that environment is very much to the front and centre of future farming policy, but we know that broader environmental policies will also shape our industry. Like many in the industry, I get frustrated when the environmental impact of farming gets overstated, but I also recognise that the bottom line is that our industry uses fuel, fertiliser and feed. With climate change moving from political rhetoric into policy reality, we can’t ignore emerging policy. I’m pleased, therefore, that AHDB experts take a look at the broader environmental backdrop alongside the regular sector outlooks. - Phil Bicknell

Environment – Sustainable Farming Incentive and Carbon Outlook

Climate change has made the leap from political rhetoric into policy reality. It’s an issue that will increasingly manifest itself in national and international policy decisions, as well as supply chain standards. At the same time, there is an industry commitment to a path towards Net Zero emissions. Farm businesses will have to balance environmental sustainability with the impact on production systems and financial viability. Farmers and growers will need to navigate a new and uncertain policy landscape, which may reward some practices (via future agricultural policy) and penalise others. This article aims to explain how farming carbon may become central to every farm business.

Consumers and the Environment

Consumer food choices can be influenced by a multitude of factors. Typically taste and enjoyment are the key motivators for consumer’s meal choices but consumers are complex and there can often be multiple factors below the surface that influence purchase decisions. Climate change and the environmental impact of food production is one area where there has been growing interest from consumers. This article examines consumers relationship with the environment and subsequent impact on food choices.