Content related to the sectors: pork

5 March 2026

Beyond Borders: meet the team

The Export team forms an integral part of the services AHDB provide, working to identify and increase access to new overseas markets and developing them for British exporters

4 November 2026

Trade and production: Malaysia

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Malaysia

22 June 2023

Beyond Borders: download the strategy

Download a copy of the Beyond borders strategy

9 June 2023

Assessing attitudes towards the Landscape Recovery scheme

How are farmers feeling about the major changes occurring in domestic agricultural policy, and what are their attitudes towards the Landscape Recovery scheme? Why have some chosen to apply and participate in the scheme, and some not? Read our latest research with Harper Adams University to find out.

19 March 2025

Beyond Borders: working together for your export success

Our strategy includes plans to encourage more businesses to develop their export potential with the help of enhanced AHDB services

4 November 2026

Trade and production: Chile

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) Chile

2 January 2024

Meat packaging better liked by shoppers than meat-free

Shoppers are fond of meat packaging with 70% likeability on average across the three meat packs tested.

2 January 2024

Shoppers against meat and meat-free products being displayed together in store

60% of shoppers agreed meat-free products should be displayed in a different place to meat products.

3 July 2025

What can the UK learn from successful agricultural exporters around the globe?

This section examines what other countries are doing to support their own producers when they access overseas markets

2 January 2024

Some meat-free products could be confusing to shoppers

There is a level of awareness with consumers that meat-free products are trying replicate meat, with 69% agreeing meat-free products try to describe themselves in a way that sounds like meat.

7 October 2026

Consumer Insights: Shopper behaviour to meat and meat-free

Are shoppers confused when meat and meat-free products are displayed in the same aisle?

4 November 2026

The impact of the UK joining the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)

Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)