Content related to the sectors: pork

30 March 2022

SPP sees further growth

The EU-spec SPP gained 5.28p to average 146.99p/kg in the week ending 26 March.

2 January 2024

Cheese and continental meats thrive this Valentine’s

An extra 1.2m kg of cheese was sold this Valentine’s versus 2020

2 January 2024

Ready meal growth driven by need for convenience

Retail value sales of ready meals are at a 5 year high as shoppers turn to convenience meals.

23 April 2025

Horizon blog: More guidance released on the Sustainable Farming Incentive

Defra have announced a package of support for farmers ahead of the coming growing season which includes further guidance on the Sustainable Farming Incentive.

30 March 2022

Advertising is changing the image of pork

Our marketing campaigns are already changing the way consumers view pork, carefully targeting specific groups of consumers and highlighting different cuts of pork.

20 October 2023

Breeding sow performance – lack of significant productivity gains for past three years

Sow performance at an industry level has been stable for the past three years

28 March 2022

We Eat Balanced campaign proves a hit with young consumers

A staggering 90 per cent of consumers said our TV advert communicated that meat and dairy can be part of a balanced diet.

28 March 2022

EU pig prices in three charts

Prices of all categories of pigs are rallying strongly in the EU

4 February 2025

Blog: AHDB’s marketing adds value to the sectors

Find out how our marketing activity adds value to the red meat and dairy sectors

30 October 2023

Assessing the impact of the Sustainable Farming Incentive on farm businesses

Find out if the Sustainable Farming Incentive is for you.

14 February 2025

The likely impact of inflationary pressure on British meat and dairy sales

As the cost of living dramatically increases and consumers feel a degree of financial pressure not experienced since the 2008 financial crisis, we explore what are the causes of this, what is the effect on consumer behaviour and what will be the likely outcomes for meat and dairy sales.

3 February 2025

Horizon blog: Talks commence on UK-Canada free trade deal

The UK and Canada have launched negotiations on a new Free Trade Agreement (FTA) in Ottawa