Content related to the sectors: beef-lamb

3 June 2025

Farming’s public goods

Farmers do much more than produce food; they also provide a range of environmental services.

13 January 2026

Video – What does future red meat consumption look like?

The key themes of this video are: In the UK, red meat is losing out to the cheaper proteins, Due to factors such as high cost and health concerns. Older demographics typically consume more beef and lamb, whereas younger consumers (aged up to 28) lean towards poultry (Kantar, 2024).

30 May 2025

Beef market outlook: production forecast update May-25

Updated UK beef production forecasts for 2025 using the latest cattle inventory and slaughter data.

5 June 2025

Ready meals remain a staple as consumers crave convenience

Meat convenience meals have grown 1% in the last year despite a reduction in advertising spend and noise around ultra processed foods

29 May 2025

Pork snacks are on the rise

The rising popularity of the snacking market is highly beneficial for the pork sector.

10 September 2025

Consumer concerns around ultra-processed foods gaining traction

Influence of consumer attitudes to ultra-processed foods on retail sales

29 May 2025

AHDB highlights vital role of safeguarding market access for British red meat

An industry expert reiterates the importance of safeguarding market access for the UK red meat sector.

26 February 2026

Take control of your farm’s future with Roots to Resilience

Equipping farmers with the learning they need to take their businesses to the next level.

28 May 2025

Flexitarian trends: Shifting diets and changing preferences

What are flexitarians choosing to eat in 2025?

22 May 2025

Graham Wilkinson to step down as AHDB CEO

Graham Wilkinson is stepping down from the role of AHDB CEO to join Sofina Foods as Group Agriculture Director.

3 June 2025

New Chair of AHDB appointed by Defra Ministers

Emily Norton has been appointed by Defra Ministers as the new Chair of AHDB.

20 May 2025

Limited SFI application window to open

Applications for 3,000 unfinished SFI applications will be allowed to proceed, although these will be subject to restrictions.