Department of Dairy Related Scrumptious Affairs aims to milk the demand from British public

Reusable cups are increasingly popular, and a sustainable way of keeping a frothy coffee or creamy hot chocolate, delicious. Some say they are a fashion ‘must have’ accessory.

The Department of Dairy-Related Scrumptious Affairs (DDRSA funded by Dairy UK and AHDB Dairy) – established to celebrate all things dairy – decided  to release its very own line of reusable cups as part of its million pound marketing spend promoting dairy. Due to their cheesy design these collectables were quickly snapped up by discerning dairy lovers across the UK.

DDRSA Foam Secretary, Daisy Grazing said: “Conservative numbers of these sought after cups are now available, they are low maintenance, need minimal Labour and help spread a Liberal amount of joy, keeping summer milk shakes cool or morning coffees hot.”  

“With local events happening throughout the summer dairy farmers are able to order these free cups and other ‘giveaways’, farm gate banners, posters and car stickers from AHDB Dairy to help spread the love of all things dairy. Contact: Dairy.Comms@ahdb.org.uk

Competition – the public can get directly involved too with a chance to win two free cups. DDRSA has issued a statement agreeing to produce a final pair of cups for two lucky members of the British public to win. In order to be in with a chance of winning these cups potential winners should go to The Department’s official social channels and nominate themselves and a friend, showing, why, as dairy lovers they deserve to win a pair of these desirable, if not priceless cups.

A Department of Dairy-Related Scrumptious Affairs spokesperson commented: “With all that’s going on here at The Department we thought that we would be milking it by producing these dairy-dedicated cups. However, all good things must come to an end – apparently you can have too much of a good thing – and these prestigious cups will cease circulation shortly.