AHDB champions smarter farming with data at Cereals 2025

Visitors to the AHDB stand (1050) at Cereals 2025 can discover how our activities are unlocking the power of data to help deliver smarter farming.

Our stand will feature our biggest seminar programme at the event to date.

Our team will also be on hand to demonstrate tools, products and services designed to help farmers make the most out of data.

Cereals 2025 takes place on 11 to 12 June 2025 in Lincolnshire.

Henny Lowth, AHDB Cereals & Oilseeds Senior Knowledge Transfer Manager, said:

“A shortage of data is not the issue. The challenge is making sense of it to empower farmers and improve decision-making.

“We are at the forefront of numerous activities in this field and are excited to showcase the latest developments on our stand at Cereals 2025.”

Seminars

The main stand focus is the From data to decisions seminars, which will take place on both event days.

The expert-led seminars will cover:

• The first insights from the 2025 Planting and Variety Survey
• Latest fungicide resistance management information
• Details on how the Environmental Baseline Project will deliver a fairer deal for farmers
• How we are making the Nutrient Management Guide (RB209) work harder
• Farmer-led debates on cover crop selection and management (day one only)
• Ways to use Farmbench to identify and control production costs (day one only)
• An overview of digital tools to help select recommended varieties (day two only)

Tools and resources

The tools on show throughout the event will range from simple in-field approaches to advanced computer models, with many under test at AHDB Strategic Cereal Farms.

Henny said:

“From simple pest traps to the new interactive version of the Recommended Lists (RL), visitors will be able to get hands on and help shape the development of business tools for farmers.”

Key resources will also be available to pick up on the stand, including the RL 2025/26 booklet, the soil management pack, key RB209 sections and the Encyclopaedia of pests and natural enemies.

Free AHDB tote bags and the latest edition of Arable Focus will also be available on a first-come, first-served basis.

Our stand will also be part of the BASIS and NRoSO CPD point knowledge trails.