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Contents tagged with campaign
30 August 2024
In April AHDB Beef & Lamb enlisted the support of Spencer Matthews and a squad of mummy bloggers to help showcase beef and lamb’s relevance to a modern and healthy lifestyle
7 December 2021
The dairy sector, and liquid milk specifically, is often seen as a category under attack. From plant-based alternatives to changing habits, what are the drivers of change and what are the best strategies to retain consumers in the category?
17 January 2019
The TV advert is back on our screens to persuade people to consider quick-to-cook, lean cuts of tender pork as an alternative to chicken.
28 November 2018
During our latest Pick Pork campaign, sales of promoted cuts increased 16.5 per cent and almost £3.2 million compared to the previous period.
18 September 2018
The latest £2.5 million phase of the AHDB ‘Pick Pork’ advertising campaign will hit TV screens from Monday (17 September).