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Innovation
27 August 2025
When it comes to imagery and messaging on the pack, farming messaging and imagery was the clear favourite.
24 October 2025
This research aims to help retailers and processors with evidence as to what shoppers are looking for in aisle and on pack for milk that would influence behaviour and, in turn, protect and grow sales.
24 July 2025
New AHDB research aims to help butchers re-engage consumers with their counters and increase red meat demand.
17 September 2025
In the fifth instalment of our rethinking retail series, AHDB has undertaken research exploring how to optimise butchers and supermarket meat counters to best increase purchase intent
17 February 2025
Taste, simplicity, health and affordability are demanded by consumers that cook at home
8 August 2024
Ice cream has taken a large scoop out of the UK dairy retail market, with spending on ice cream growing by 6.9% in the last year.
24 July 2024
Spend on ice cream has grown significantly (+6.9%) as consumers try ice cream sharing boards
22 May 2024
The foodservice market is in value and volume growth but there is more meat and dairy could do to capitalise on this.
12 February 2024
After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.
10 May 2024
Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.
12 February 2024
To try and reduce clutter on labels but still provide all the information shoppers may be looking for, QR codes are a good option.