Content related to the topic: innovation

9 July 2026

How have in-home eating habits changed over the last decade?

A look at how UK in-home eating habits have evolved over the last decade, shaped by changing lifestyles, health priorities and the rise of eating occasions at home.

8 June 2026

US dairy farmers bring practical resilience roadshow to Britain

Join us at the Drumgoon Dairy roadshow this summer.

14 May 2026

GLP-1 weight loss drugs set to reshape UK red meat demand

The rapid rise of GLP‑1 weight‑loss drugs is creating both challenges and opportunities for red meat.

1 January 2026

The new consumer health revolution

The health revolution: What do consumers want from their food in 2026?

27 August 2025

What should the milk pack look like?

When it comes to imagery and messaging on the pack, farming messaging and imagery was the clear favourite.

27 August 2025

What communication engaged milk shoppers?

12 January 2026

Consumer insights: Optimising milk in-store

This research aims to help retailers and processors with evidence as to what shoppers are looking for in aisle and on pack for milk that would influence behaviour and, in turn, protect and grow sales.

13 January 2026

Consumer insights: Optimising butchers and supermarket meat counters

In the fifth instalment of our rethinking retail series, AHDB has undertaken research exploring how to optimise butchers and supermarket meat counters to best increase purchase intent

12 February 2024

Hierarchy level 2 – Inform on provenance and assurance

After shoppers have been tempted by inspiration on pack, they look to make informed choices around provenance.

10 May 2024

Hierarchy level 3 – Reassurance on environment and farming

Within the hierarchy of information, sustainability and animal welfare specifics were seen as nice to have rather than essential on packs.

12 February 2024

Hierarchy level 1 – Inspire with imagery and cooking details

Shoppers want to be inspired by red meat labelling, with tasty food imagery and cooking details a key driver of purchase.

12 February 2024

Hierarchy level 2 – Inform on health

After shoppers have been tempted by inspiration on pack, they look to make informed choices around health.